Brewers have never been bashful about creating facsimile beers, like the campfire-inspired Dino S’mores by Off Color Brewing in Chicago and the popsicle-like Orange Dreamsicle by Great Notion Brewing, based in Portland, Oregon. Of late, cocktails have lent a spirited spark, letting breweries mine mixed drinks’ familiar flavors and rich cultural and emotional resonance.
For SevenFifty Daily, I dive into the trend to discover how cocktail-inspired beers can create new audiences and spike sales. It’s a fun read. I swear! Or I’ll owe you a margarita-style gose.