March 31, 2008

Drunk of the Day: Serendipity

March 31, 2008

Sometimes when you're wandering around drunkenly, searching the back alleys for an appropriate spot to relieve yourself, you hit the jackpot.

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If you want to find me tonight, I’ll be the guy drinking eight-ounce cans of beer alongside shots of whiskey, decompressing after a 10-hour stretch of going over my book design with my editor. Also: the tiny cans were research for my latest story for @sevenfiftydaily in which I research why breweries like @workhorsebrewingcompany (pictured) are making big moves with small cans. If you’re bored, the link is in the ol’ profile. I promise the words are good. Have you seen many eight-ounce cans of high-quality beer? Been a fun little trend to track. See what I did there? Puns!

Well, look at that! It’s the cover to my new book, Drink Better Beer, which @sterlingbooks will publish this September. I probably should be talking about the book a bit more but, well, I’ve been busy writing it. The gist is, I interviewed more than 100 beer professionals, from brewers to fraught-line technicians and sensory experts, to help create a road map to navigating our increasingly complex #beer world. And it’s a fun read! I convinced my editor to let me go full throttle on the writing, frolicking in a hops-filled world of metaphors and similes and sly turns of phrases. So it’s me on the page, for worse or—hopefully!—better. I still have to tweak the design and copy one more time and then it’s off to the printer and time to start planning parties in the fall. Anyhoo! There’s a rather uninformative Amazon link in my profile, if you care to read a bit more. Or just ask me questions. I have answers! Or just lots of words with exclamation points. #drinkbetterbeer #beerbook

Oh, just hanging out by the creepy mural near our house—on the dead-end block where feral cats live in homes built from cardboard and black trash bags—with a can of @mikkeller.nyc Post No Pils, a snappy little sipper of a pilsner.