For October, I tackled the increasing intersection of politics and beer. The story inspiration started like this:
Many Americans could’ve used a beer on Friday, January 20, 2017, the swearing-in date for the 45th president. Donald Trump’s future plans and proposed bans frazzled nerves, begging for a beer’s soothing touch. Brooklyn’s Threes Brewing had a salve: Courage, My Love, a fragrant lager released concurrently with the inauguration, a beer full of hops and hope.
The beer was a hit, and, this February, Threes rereleased Courage on draft and in cans, adding a the same twist. Ten percent of proceeds were earmarked for the ACLU, plus a portion of sales from the release bash, which features a cocktail called Don’t Despair. The latter contained mezcal from female-run Yola, which promotes Oaxacan women’s economic independence.
“We’re going to stand up for what we believe in,” says cofounder Josh Stylman. “We’re not a political organization, we’re a beer company. But if you can’t defend your own values and virtue, then what are you?”
Politically speaking, the country is as divided as a pizza pie, each American slice separate. Passions are running at a fever pitch, and the battle over right and wrong is being waged in unexpected arenas such as breweries. They’re making beers that stand for what they believe in.