Aftermarket Effects: How Breweries and Companies Are Changing Beer's Flavor

Illustration: Ben Chaplek

Illustration: Ben Chaplek

For Good Beer Hunting, I tackled this little notion: What compels companies and breweries to tweak the flavor of finished beer? Whether for educational or taste-elevating purposes, breweries and companies are constantly inventing new techniques and tools to help consumers reshape and reimagine their beer. A pint doesn’t always sit at the finish line of flavor. In fact, sometimes, it’s perched on the starting blocks—ready to race in unexpected directions. Interested in reading more?