Magnums! For Brewers, Bigger Bottles Are Sometimes Better

Photo: Brewery Bhavana

Photo: Brewery Bhavana

For SevenFifty Daily, I take a dive into the recent trend of breweries embracing oversize magnum bottles. Here's the intro...

In this hop-mad moment, craft-brewing buffs regularly queue up at breweries to buy freshly canned IPAs, beer’s hottest currency. Suarez Family Brewery, in New York State’s scenic Hudson Valley, plays a different game.

Suarez specializes in unfiltered lagers, delicate pale ales, and what cofounder and brewer Dan Suarez calls country beers. His rustic creations embrace local agricultural riches—whether fruits, grains or herbs—with wild yeasts and souring bacteria lending extra complexity.

Variations such as the oak-seasoned 100 Ft North are packaged in 750-milliliter bottles that are regularly available at Suarez’s taproom near Hudson. Top-shelf quality notwithstanding, North rarely draws feverish droves, except when Suarez alters one variable: size. “If we sell magnums, people will line up and it will fly out the door,” he says of the 1.5-liter bottle, which costs $32. “We’ve been quite surprised about how excited people get about magnums, even though we have thousands of the same beers in 750s.”