Magnums! For Brewers, Bigger Bottles Are Sometimes Better

Photo: Brewery Bhavana

Photo: Brewery Bhavana

For SevenFifty Daily, I take a dive into the recent trend of breweries embracing oversize magnum bottles. Here's the intro...

In this hop-mad moment, craft-brewing buffs regularly queue up at breweries to buy freshly canned IPAs, beer’s hottest currency. Suarez Family Brewery, in New York State’s scenic Hudson Valley, plays a different game.

Suarez specializes in unfiltered lagers, delicate pale ales, and what cofounder and brewer Dan Suarez calls country beers. His rustic creations embrace local agricultural riches—whether fruits, grains or herbs—with wild yeasts and souring bacteria lending extra complexity.

Variations such as the oak-seasoned 100 Ft North are packaged in 750-milliliter bottles that are regularly available at Suarez’s taproom near Hudson. Top-shelf quality notwithstanding, North rarely draws feverish droves, except when Suarez alters one variable: size. “If we sell magnums, people will line up and it will fly out the door,” he says of the 1.5-liter bottle, which costs $32. “We’ve been quite surprised about how excited people get about magnums, even though we have thousands of the same beers in 750s.”

De Proef Signature Les Deux Brasseurs - Beer of the Week

That looks suspiciously like my side table.

Lord, I need me a drink something fierce. The last couple weeks have been crazy pants, with me writing words as fast as I can think them up—for better or, largely, worse. Anyway, this week's booze explosion is the De Proef–Allagash mash-up Les Deux Brasseurs. It's funky and bracing, with a big ol' champagne poof on top and a super-smooth drinkability. It brings the happy to this hardened liver. Interested? Drink it up!