As breweries try to keep sales flying high in a highly competitive market, a number of breweries are wading into the bubbly waters of alcoholic seltzer, one of the fizziest beverage trends of 2019. For The New York Times, I dive deep into the trend to discover what happens when breweries start cooking up boozy LaCroix.
As regulations have loosened on marijuana sales in America, brewers have started exploring the fragrant new world of beers that are both inspired by and infused with cannabis derivatives such as THC and CBD. It’s a wild new world of flavor and aroma, buzz delivered in a different package altogether. I look into this burgeoning new world for my latest New York Times article. Curious about a new future for beer?
It's the greatest time to be a beer drinker in New York City, right? Wrong! This fall, the beer scene will get even buzzier with the arrival of new breweries from Evil Twin and Torch & Crown, as well a second location of Beer Street. I chronicled the hoppy news for The New York Times. Care to read?
As a journalist, I try to pay attention to the story behind the obvious story. Sure, dairy farms are becoming breweries. But why? Survival, a way to keep the old traditions alive in the face of economic upheaval. For The New York Times, I investigate how breweries are embracing a different kind of liquid capital to bolster bottom lines.
For my latest beer story for The New York Times, I tackle the burgeoning trend of breweries embracing zwickelbiers and kellerbiers—unfiltered, unpretentious beers with broad appeal. Fun fact: My story marked the first time the Times has ever printed the word "zwickelbier."
A few months ago I was on a reporting trip to Flint, Michigan, where I visited Tenacity Brewing. There, I realized the brewery had just opened a roastery and coffeeshop. Huh, I thought, that's novel. The more I researched the combination, the more I realized that it was a trend percolating across the country. That little seed of an idea sprouted into my latest story for The New York Times.
While Christmas and Hanukkah may still be weeks away, the New York Times gave me an early holiday present with a review of my new iPhone app, Craft Beer New York. It's a curious thing. In this era of fractured media, Twitter feeds and Facebook updates, the national paper of record still has the power to drive public opinion and really open eyeballs across America. For that, I am very thankful. If you're curious, take a gander at the write-up right...here.
P.S. Though the author's name is Joshua Brustein, I pinky-swear I did not write this article under a different pen name.