A Cold Shift: Welcome to the World of Beer Slushies

Photo: Courtesy of Reve Brewing

Photo: Courtesy of Reve Brewing

The slushy machine has long lived at gas stations and convenience stores, doling out frosty concoctions that deliver both sugar rushes and brain freeze. Bars, too, slushify margaritas, daiquiris, rosé and more—the frozen drinks delivering good times on patios, backyards, and beaches alike.

Now, breweries are jumping into the slush. From Sweden’s Omnipollo to North Carolina’s Barrel Culture to Colorado’s Wiley Roots, breweries are creating colorful slushies that draw customers to taprooms, rounding out offerings for folks that might not be crazy for that hazy double IPA. “Our motto is, for you, for all,” says Hamlet Fort, the marketing and events manager for Denver’s Station 26 Brewing. “We want to make beers and create experiences for everyone.”

Heresy? Heaven? You make the call. My story awaits at October.