Why Hard Seltzer Is Bubbling Up at Breweries

Photo: Scott McIntyre

Photo: Scott McIntyre

As breweries try to keep sales flying high in a highly competitive market, a number of breweries are wading into the bubbly waters of alcoholic seltzer, one of the fizziest beverage trends of 2019. For The New York Times, I dive deep into the trend to discover what happens when breweries start cooking up boozy LaCroix.